TiVo has introduced a new interactive technology that allows advertisers to place custom branded tags in its commercials, replacing the generic ad tags previously used by advertising clients. New TiVo technology allows a brand message to be seen, even ...

This year, one topic in our industry has arguably drawn more attention than almost any other. From its effectiveness for advertisers, to its ability to frustrate consumers, as well as its almost disproportionate influence on the yearly internet advertising ecosystem, adware stands, for better or worse, in a league of its own

Adware is not inherently bad... As an affiliate marketer on the distribution end of the business, it’s difficult for me to categorically label this form of online marketing as malicious. The problem lies not in the applications themselves...

The Federal Trade Commission has frozen the assets of an operation it charged with using bogus scans and spam to market an anti-spyware program. Defendants Trustsoft Inc. and its Houston-based principal, Danilo Ladendorf sent pop-up and e-mail messages informing consumers that their computers had been remotely "scanned" and that spyware had been detected, according to…

Travel tends to take the first cut when expenses are being reeled in. But not for readers of Smarter Living Inc.’s tip-packed e-mail newsletters.

The top five companies in our area account for north of $500 million in annual revenues. Almost as remarkable, these companies make the vast majority of their revenues from advertisers paying them only for the actions they generate. Hundreds of millions of...

Workman Publishing is giving parents a helping hand when it comes to college tuition, offering kids the chance to win a $150,000 college scholarship as part of a new sweepstakes offering. Kids two to 13 in the U.S. and Canada can enter the Brain Quest ...

Includes rank by growth and campaign work as well as "How we did it."

2005 Promo 100's top 25 companies.

News item: The Internet Corporation for Assigned Names and Numbers (ICANN) has approved several new Web site domain names. Standbys such as .com for commercial