Desperate to win a contest? ABC is inviting fans of its hit comedy Desperate Housewives to enter an online quiz and sweeps, offering a grand-prize trip to attend the show's DVD launch party in Los Angeles. Desperate fans seeking to win a prize can ...
Building on the success of a pop-up store it opened last year at a ball park, retailer Build-A-Bear Workshop will open additional pop-ups this season in Cincinnati and Cleveland ballparks. Fans can build Slider at Build-A-Bear's Jacobs Field location ...
One of my favorite companies was in the news recently. Normally, this would imply Google or Yahoo, but this time the company making the news was one that Google probably doesn’t like.
Crown Royal is setting up a barbershop as part of Red Carpet '05, a week-long series of events providing an array of luxury products and services to help celebrities, industry leaders and VIPs prepare for The Oscars. The Crown Royal Barbershop, handled ...
Search as an industry is always in the news. And these past few week's have been no exception. Rather than earnings or user base statistics, the most recent news has focused on feature developments and operational strategy
Branded entertainment divisions are popping up like daisies in springtime as agencies jockey for position in the highly lucrative world of product placement. Last week, both Interpublic Group's Initiative Worldwide and Aegis Group's Carat Americas ...
Unilever starts washing hair later this month with Suave pop-up salons in New York City, Chicago and Minneapolis. Suave sets up shop to answer the question The Suave "Can You Tell?" Studio salons are open for five days in New York (two days each in ...
One of the best days in advertising recently passed. So unique is this day - it is one of the few times where television viewers look forward to ads. From a marketer’s perspective too, this day is unique.
Sometimes it seems like there are more than in the business-to-business creative handbook. Don't get too emotional. Don't be flashy. Don't use humor.
As companies announced their prior quarter and year end figures, much of the recent industry news focused on 2004 being a record year for online advertising with hopes that the momentum would continue into 2005.