Media on Media: October 2005
CM Publisher Hershel Sarbin's take on BUSINESSWEEK columnist John Fine's "The 'Mystical Hold' of TV"
CM Publisher Hershel Sarbin's take on BUSINESSWEEK columnist John Fine's "The 'Mystical Hold' of TV"
PTC, a firm that offers product lifecycle management tools, noticed something a year or two ago: Several of its value-added resellers were sending e-mail newsletters to their customers. But they varied in quality.
How many people really believe that their health care provider cares about their health? That was the challenge faced by Anthem Blue Cross and Blue Shield and its parent company Wellpoint.
The latest version of Continental Airlines' One-Pass newsletter reflects a deep customer file, a mandate to save money — and ultimately a desire to offer passengers more pertinent communications.
explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003
Earlier this month Screenvision, the market leader in selling ads in movie theaters, and E! Entertainment Television agreed to provide programming to 1,500 screens, a figure Screenvision predicts will reach 5,000 by the end of 2006. E! joins HBO and Discovery Networks as Screenvision’s partners in delivering content to accompany the preshow commercials
PTC, a firm that offers product lifecycle management tools, has launched an e-mail newsletter program for its value-added resellers (VARs), enabling them to deliver material from a central content database.
More companies are sending e-mail, particularly HTML e-mail, today than they were in 2002, but the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop at DMA05 in Atlanta on Saturday.
MAKING ANOTHER MOVE IN ITS BID TO BECOME ONE OF the nation's largest and most profitable companies, the U.S. Postal Service acquired the $29 billion company
E! Entertainment is coming to a theater near you, thanks to a new partnership between the network and Screenvision, a movie advertising company. New York City-based Screenvision has added a "pre-show" to more than 1,000 digital screens across its ...