Exhausted with the task of crafting scripts with embedded advertising, Hollywood writers and actors unions are urging studios to develop rules around product placement. Writers and actors alike argue they aren’t getting their fair share of product ...
Michigan Gov. Jennifer Granholm yesterday signed a reworked version of the state's children's protection registry act, putting Michigan's controversial child protection e-mail address registry into effect immediately, according to officials.
Renegade Marketing CEO Drew Neisser rings out the Innovative Year or Marketing, and predicts the tactics of 2006.
Pornography trade association Free Speech Coalition is set to sue the state of Utah over its so-called child protection e-mail address registry, Direct has learned.
Simon Property Group has installed interactive, digital signage in and around two malls in Atlanta and Westminster, CA. The signs pick up FM radio signals in passing cars and tailor the ad's message to the demographics of the radio station that's ...
Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.
What if you worked for a company that had a successful product, one with good offline exposure but with none online, and you were handed the responsibility of marketing it online?
E-newsletters are a great vehicle for small direct marketers. More so than virtually any other online communications, they can level the economic playing field. Costing only a few thousand dollars, digital imaging and other computer-based graphics techniques lets small businesses create e-newsletter retention and informational campaigns that have high production values.
You may not make the word “blogvertising” part of your permanent vocabulary, but many marketers are interested in the returns they can bank from the practice of putting ads onto blog sites...
Lexus is still spending plenty of money on traditional media, but it has reached a tipping point. Nowadays, it puts plenty of dollars and energy into the below-the-line world. "The explosion and ability to make content in a different way is alive and ...