Why do many IT manufacturers know so little about their end-users? Because, in many instances, the companies selling their products aren’t even their customers. Here's why multi-tiered e-zines are the answer.

“Above the fold” in e-mail refers to what generally appears in a standard preview pane, such as in Microsoft Outlook or AOL. For readers who use this feature, the elements appearing here will primarily determine whether or not the e-mail gets opened.

There’s probably a strong correlation between couch potatoes and avid movie watchers, which is why Blockbuster Inc. faces a unique challenge: Getting those film buffs off their sofas and into a local outlet.

Jim Wheaton and Leo G. Sterk provide another rebuttal to Don Peppers and Martha Rogers.

Tower Records is working to integrate its online/store customer database to better segment its audience for targeted offers and attract a younger crowd than the current core 35- to 54-year-old shopper.

E-mail marketers received an unusually bluntly worded and somewhat inexplicable show of support from the Federal Trade Commission earlier this week in the form of a 16-page letter spelling out point-by-point what a bad idea the FTC thinks so-called child protection state e-mail registries are.

Jeff Schmale won a Cadillac in five seconds. It took Kristina Robbins-Higgins three weeks and 3,000 miles to win an Audi A3. Both won a moment in the

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

For the typical college freshman, financial planning rarely goes beyond scraping between sofa cushions for the coin to cover Friday night pizza and beer.

PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to