Most sports enthusiasts are aware of Easton Sports. The Van Nuys, California, company manufactures, markets and distributes sports equipment for baseball, softball, hockey, biking, and archery. So why would it need an e-zine?
Industry experts estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things you can do to avoid being part of this statistic.
Warning, e-zine publishers: Depending on your content, you can get in trouble for mailing to kids in Utah in Michigan.
Perhaps we should start with who should not write your e-mail newsletter. Avoid making the obvious choice of using someone in your PR or marketing department.
Draft has promoted Michael Davis to senior VP-director of Emerging Media, a new post at the Chicago agency.
Every Day with Rachael Ray Debuts Two promotions from Every Day with Rachael Ray deliver the same bubbly personality as the Food Network chef whose name graces the brand new cooking magazine from Reader's Digest. A simple but highly functional ...
Four people operating adult Web sites and an affiliate e-mail marketer for those sits have paid $621,000 to settle a Federal Trade commission (FTC) spamming complaint. Operating restrictions included as part of the settlement reinforce the FTC’s view that companies may be held responsible for the actions of their affiliates.
On Monday, November 14, Google announced that it would make its Web analytics service available to Google account holders for free. Google acquired the San Diego based Urchin Web Analytics in March and has up until recently continued to use the Urchin...
That Ad:Tech might have felt crowded, overlapping, and utterly confusing - reflects not on the show but the industry. Our industry used to have easily defined boundaries and companies that could fit into independent silos. Like the continents, the...
(Direct Newsline)— Gov. Jennifer Granholm yesterday signed a reworked version of the state's children's protection registry act, putting Michigan's controversial child protection e-mail address registry into effect immediately, according to officials. ...