With one of the fastest growing mobile telephone markets and an installed base of the most current infrastructure technology, India is in a powerful position to develop innovative mobile marketing strategies and practices. Currently other...
Online video advertising spending in the US will nearly triple to $640 million in 2007, surging way past this year’s $225 million mark, according to a report by market research firm, eMarketer. By 2009, video ad spending is expected to reach...
In what feels like ages ago, yet in actuality occurred only two months ago, NASA and Google publicly announced their intent to work together. Having already conquered cyberspace, a milestone seemingly capped by Google’s successful hiring of the “father...
The weekend before Thanksgiving, I moved into a new apartment. Besides marking the first time I have lived outside of downtown Los Angeles, the move also signified another first, my using Craigslist to sell stuff. The results truly speak for themselves...
Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. And it can do that because it has a search term to use as a targeting tool; if you
Eager to attract globetrotting shoe buffs, international footwear manufacturer Palladium will soon launch a new branding campaign tied to the increasingly popular game of geocaching. In the online game, players are sent on a real-world treasure hunt ...
CHIEF MARKETER Web editor Tim Parry recently spoke with Greg Livingston, the executive vice president of Cincinnati-based WonderGroup, about how the role of mother as consumer has changed and why you should market even “adult” products such as autos to youngsters.
Nordstrom, Inc. is targeting online shoppers with a broadband channel that couples shopping with entertainment.
While it is generally true that the majority of sites visited by domestic customers are domestic sites themselves, domestic advertisers should not ignore the international web space. This is because a large portion of domestic customers will view...
If you have ever seen a mortgage lead form, you will know that one of the drop downs deals with the potential borrower’s credit. Not being a mortgage banker or broker, it would seem reasonable to believe that those on the lending side would only want to...