Search Results for: content marketing

E-MAIL IS RAPIDLY changing how we communicate at home and at the office. Understandably, that has left business-to-business marketers asking themselves

Intellipost Changes Name to MyPoints.com INTERNET MARKETER Intellipost Corp., San Francisco, has changed its name to MyPoints.com Inc., the name of the

World Color Press Inc., Greenwich, CT, will acquire privately held UP/Graphics Inc., Providence, RI. The transaction is expected to be completed in the

Acxiom Corp., Conway, AR, has signed a new five-year agreement with Allstate. According to the agreement, Acxiom will be the “preferred provider” of data

Cooperative coupon marketer Val-Pak, based in Largo, FL, has joined forces with Internet search engine Yahoo! Inc. to provide content for the company’s

PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the

THERE IS A legend among circulation directors about a renewal pitch done by Mad magazine back in its heyday.Although Mad did not try to acquire subscribers,

In announcing the winner of the Direct Marketing Association’s second annual net.marketing Excellence Award for a consumer site, Laura Freedman, president

Grandmother was wrong. There is free lunch! This month’s Bloody Truth is guaranteed to be worth your cost of a whole year’s promo subscription. Read this

Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away