Sitecore’s new guide, straight from its Virtual Marketer Day global digital conference, will provide your business tools and tactics for overcoming the content crisis.

CM Weekly June 21, 2020 Will there come a time when the phrase “what a week” feels like hyperbole? Given how this one played out, that day isn’t coming anytime soon. The Black Lives Matter movement has challenged brands to take a hard look at their company values and enact real change at an incredible…

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.

The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.

The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.

CM Weekly June 14, 2020 All eyes are on brands taking a stand—or staying silent, to their own detriment—for racial justice. Sephora has pledged to dedicate at least 15 percent of its stores’ shelf space to black-owned brands. NASCAR has banned confederate flags. Silicon Valley tech has led with the purse: Apple is spending $100…

Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.

CM Weekly June 7, 2020 A lot can happen in a week.   Pivoting marketing strategies, activations and communications in the face of a global pandemic was the number one priority for most brands. But after 10 straight days of protest following the death of George Floyd while in police custody, the fight for racial…

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.