Digitas, Boston, tapped Torrence Boone as president, Digitas Boston. He will be responsible for driving the strategy and execution of Digitas services across the Boston client base and for the development of the office and its people. Boone returns to ...
Georgia state lawmakers are considering a bill that would establish a so-called child protection do-not e-mail registry similar to those in effect in Utah and Michigan.
Kraft Foods is pursuing partnerships with technology companies and others to build new businesses like its South Beach Diet and Tassimo brands, both of which are joint efforts with outside companies. At the same time, Kraft is testing a desktop ...
Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures ...
HASBRO, INC.: has named Brian Goldner as its new COO effective Tuesday. In his new role, Goldner, 42, oversees all of Hasbro's North American toy and game operations. In addition, Goldner is in charge for worldwide product development and the global ...
IMN has launched IMN Party Pulse, a multi-tiered newsletter program for direct sales organizations. And it already has a client with 1 million subscribers: PartyLite, the direct selling company specializing in candles and accessories.
Information service provider Experian has named Mark Parise president of its Marketing Services business unit. The position is newly created...
Distinct to affiliate marketing are some of the big brand advertisers you will find on them, and the ease with which a traffic source could work with them. From the ad networking point of view, trying to work with Citibank or Payless Shoes means knowing their...
Squidoo, a new company formed by online marketing consultant Seth Godin, has selected ExactTarget to provide e-mail marketing systems.
Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the other, it’s a signal that you can’t slow down, and in fact you’d better have some…