Diabetic Living Mails Charter Offer Diabetic Living relies on parent title Better Homes & Gardens

Microsoft may have its future growth hopes pinned on ad revenues and advanced media platforms, but it was the company’s traditional strength in PC sales and business products that contributed most to revenue in the second quarter of 2006, the company reported Friday.

We don’t want to commit e-mail heresy. But are open rates and click-through rates the only metrics you can use for determining the success of your e-mail newsletter? They certainly are not. Others include the turn-off rate and the inbox delivery rate.

Will some things never change? Are some companies such creatures of habit that they will continue to blindly engage in mass-marketing activities--such as buying Super Bowl ads--even when the world around them has undergone such dramatic change? Can mass-marketing investments at this level still be justified?

The Walt Disney Co. will acquire Pixar Animation Studio for $7.4 billion to combine the two animation studios, which gives Disney greater access to Pixar characters for marketing deals.

Build awareness, generate leads and reach high-level promotion marketers searching for information and suppliers online. PROMO's targeted online opportunities connect you with key decision makers: Enewsletters Xtra This must-read enewsletter from the ...

PROMO Magazine is the award-winning resource for all promotion marketers, and provides the ideas they need to create powerful promotions: behind-the-scenes strategies insights; tactical “how-to” information; case studies of results-winning campaigns; and definitive analyses of trends across the industry.

Business is booming for e-mail service providers (ESPs). In fact 87% of 1,927 marketing professionals recently surveyed by my company, MarketingSherpa, said they send some or all of their e-mail campaigns and newsletters to ESPs instead of via inhouse systems. When we asked marketers how happy they were with their current e-mail vendors, however, the…

Despite the rocky beginning and the ultra-competitiveness foreshadowing times to come, 2005 once again made Internet advertising history, not to mention making more than 1200 millionaires. We’ve already presented our take on Internet Advertising...

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to...