As if online marketers didn’t have enough to think about in the middle of the holiday season, in early December Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.
If you want consumers to hear your message, two voices may be better than one. Brand-to-brand partnership was a key theme at the Consumer Electronics Show, which wrapped in Las Vegas last week.
(Direct Newsline)—The two biggest search powers are setting their sights beyond either search or the browser and aiming to become more integral to entertainment on the Web, judging by the announcements their CEOs made at the Consumer Electronics Show in Las Vegas last week
Network Communications Inc. has chosen Statlistics to manage a group of regional magazine lists. The largest file for Colorado Homes and Lifestyles magazine has 10,073 subscribers.
The two biggest search powers are setting their sights beyond either search or the browser and aiming to become more integral to entertainment on the Web, judging by the announcements their CEOs made at the Consumer Electronics Show in Las Vegas last week.
Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of ...
Spam is quickly rearing its ugly head in the blogosphere, and it could very well turn off people who currently enjoy the value of browsing through blogs. Despite the fact that approximately 800,000 blogs are created each day, according to new...
Three weeks ago, collaborator and friend Cliff Kurtzman, creator and maintainer of the wonderful Online Advertising Industry M&A Deal Flow, sent me a link to a PDF white paper created by Ken Sonenclar, Managing Director of the Digital Media...
Most advertising, marketing and public relations professionals know a blog—short for Weblog—when they see one. But many are skeptical about actually using this relatively new self-publishing platform.
In a 22-minute podcast, Diageo is testing the waters of a new technology that has yet to catch fire as a must have tactic in the overall marketing mix.