Search Results for: content marketing

E-mail marketing is not a magic formula that churns out profits, online marketers are learning. A study of the top 50 Web sites by San Mateo, CA-based

China.com Corp., a Hong Kong-based Internet company, has made three new majority shareholding acquisitions in Asia for an undisclosed sum. They are:*

The Direct Marketing Association’s decision not to allow Internet service providers to participate in its e-mail preference service, debuting in January,

Hardware.com, an e-tailer of home improvement products, and Reader’s Digest have agreed to share resources in the home do-it-yourself arena. Hardware.com

A cross-section of Germany’s top service providers was asked some tough questions at DIMA ’99 yesterday, not the least of which was this: What are you

StarMedia Network, an Internet content provider that caters to Spanish- and Portuguese-language audiences, has joined with Visa International to promote

The Sportsman’s Guide, South St. Paul, MN, has entered into an agreement with North American Outdoor Group (NAOG) to develop, build, maintain and support

Peppers and Rogers Group, Stamford, CT, have provided access the content of their Customer Relationship Marketing through Pivotal Corp.’s eRelationship

Consumer Reports Online (www.ConsumerReports.org), Consumer Union’s Web site, has launches e-Ratings, its evaluations of e-commerce shopping sites.The

Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all