(Direct Newsline)—Connecticut and Hawaii have added their weight to the legislative onslaught against legal, adult content in commercial electronic mail and introduced so-called child-protection do-not-e-mail bills.

After examining samples and results data from more than 1,000 email newsletters, I'm compelled to report that marketers make response-deadening mistakes on an all too frequent basis.

So the question still remains, how do I define experiential marketing and what makes marketing experiential? Well, I’m glad I asked because I happen to have a few words of actual marketing related content to share.

The college market has always been a tricky topic for marketers at cable and broadcast television networks across the nation. Nielsen Media Research will soon begin measuring viewership in college dorms, and the findings will undoubtedly spur many all-nighters in the marketing departments of broadcast and cable networks everywhere.

Connecticut and Hawaii have added their weight to the legislative onslaught against legal, adult content in commercial electronic mail and introduced so-called child-protection do-not-e-mail bills

Just like highways, the Internet experiences heavy traffic. Up until now, the one thing that differentiated regular highways and the Internet was that no matter how much traffic there was, the Internet never required anyone to pay tolls in order to avoid major streams of traffic.

Having trouble getting your e-zine through corporate firewalls? Try distributing the content via RSS.

The U.S. State Department has created the Global Internet Freedom Task Force

There has been a lot of buzz in the national media lately about GoodMail’s Certified Email solution. Some are touting it as a solution to the spam problem. The reality from my perspective is that GoodMail is a bad solution.

Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.