Search Results For: content marketing
-
Direct Marketing | Print
Good News and Bad News
MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle
-
Digital
A Freedom of Search Issue
LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive
-
Direct Marketing | Print
Web Site Aims to Boost Black E-Community
Search and e-newsletters have helped IZania.com boost its membership and advertiser base.
-
General Mills Tests Podcasts; Tracks Weight Loss Online
General Mills is using online venues to reach targeted audiences for its Yoplait and Betty Crocker brands.
-
Data Driven ROI
Podcast Networks Are Coming Into Bloom
Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year.
-
Going Digital
Like the medieval monks who transitioned from illuminated manuscripts to the Gutenberg press, or the town criers who were superceded by Poor Richard’s
-
Right Side of the Law
Anyone with a teenager at home knows that the U.S. is quickly becoming as text-obsessed as Europe and Asia, increasingly depending on these brief snippets
-
The Value of Marketing
What Al Ries and Jack Trout said in their 1972 article, “The Positioning Era Cometh,” is still applicable today: “To succeed in our overcommunicated society, a company must create a ‘position’ in the prospect’s mind.”
-
Publicis Taps Tobaccowala to Lead New-Media Consultancy
Publicis Groupe has launched a new-media consultancy led by agency veteran Rishad Tobaccowala.
-
Data & Analytics
Lights, Camera, WAAAAH!
It was quite a sight. As John Williams’ theme to “Star Wars” trumpeted through the air, a majestic fleet marched forwarded.
The Imperial Guard? Think even more imposing. Try a battalion of mothers with fully loaded strollers making their way into the Loews Boston Common Theater.