While it is vital that you take subscribers off your e-mail newsletter list the instant they request it, there are strategies you can employ to reduce the chances that they will want to go off the list, as well as ones to encourage them to stay on.
Ethel M. Chocolates Serves Up Gifts for Valentine's Day The Valentine 2006 edition of Ethel M. Chocolates offers shoppers a tasty selection of handmade chocolates and confections sure to whet the appetite of the most demanding valentine. The cover of ...
A s we all know, in the real world, most senior managers do not have accurate tools and cannot or will not take time to manage perceptions of the corporate brand. Blogs, though, are a strategic tactic that senior management can use to stay connected to the realities of the competitive marketplace.
In this new-media world, if your company sells content—if you’re a magazine publisher, for instance—via multiple channels, you need an integrated sales organization. Having one team to sell just print and another to focus on Web advertising is no longer effective
I still remember the thrill of my father bringing home our first VCR. The features were dizzying - would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did...
The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow...
Amazon has approached hand-picked sites with a beta test of its contextual ad program. This will put them in competition with Google and Yahoo!, not to mention the tardy MSN in the future...
Last March, Google created the Google Payment Corporation. It is now being reported that Google has spent the past nine months recruiting online retailers to test a payment system named GBuy. Users will see the GBuy icon next to...
Aside from the Presidential Election, it’s not often that almost 91 million people in the US alone congregate for a single event. The Super Bowl is the highest rated television show of the year and arguably the best day in all of advertising...
It took a little while, but the Internet has fundamentally changed offline advertising. Perhaps no other event highlights those changes as much as the Super Bowl. Companies have for years included their web sites in their TV...