The object of online advertising is to engage the consumer and communicate a clear benefit to the audience, Yahoo! CMO Cammie Dunaway said. This builds passion for a product, which in turn creates brand loyalty.

THERE'S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce

THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. The same could be said about creating a successful direct mail piece. The creative team. The marketing manager.

Is PopUp Blocking Affecting Affiliate Earnings? Not anymore! There are products and services out there using DHTML to get the popup to pop. For example, “Instant Attention” is a service that you can use...

An editor at my company once called a meeting to present a stunning magazine redesign. All went well until a sales type asked the inevitable question: “Did you do any surveys or focus groups to find out if this is what readers wanted?” The editor responded: “I’m the focus group.”

To encourage use of its new free PC-to-PC calling service, Yahoo is running a global sweepstakes that will award 30 trips to anywhere in the world the winners choose to go. The service is a built-in feature of Yahoo's re-launched Yahoo Messenger with ...

Behind the scenes of the online lead generation industry, there is a battle going on. Some may even say it is a battle of good and evil. I say it is a battle for survival.

How e-commerce Web sites function is more important to consumers than how it looks, but certain functions commonly used for tracking online behavior can actually drive away some customers, according to a survey findings released by Hostway Corp., a Web site hosting and management services firm based in Chicago.

There really is an equation to calculate both hardcore return on investment and softer brand equity. It's just a different equation for every campaign.

Premium Network Inc. has introduced an automated pop-up advertising placement service for targeting by selected keywords and Web sites entered by Internet users.