News concerning products, services, and events that are changing the face of online marketing were riddled all across news headlines in 2005. To the surprise of no one, Google was part of many of them, but not all...

More consumers struggling to find perfect gifts are choosing gift cards to end their shopping woes, according to a new survey. And more cards in 2005 are decked out with all kinds of bells and whistles to catch the passing eye, in what one consultant termed as the "war of the gift cards."

Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.

That Ad:Tech might have felt crowded, overlapping, and utterly confusing - reflects not on the show but the industry. Our industry used to have easily defined boundaries and companies that could fit into independent silos. Like the continents, the...

Target Design for All by interactive agency R/GA took Best in Show Monday evening at the 9th Annual ad:tech awards and also won in the Best Consumer Web Site category. The site can be viewed at Designforall.target.com. The program considers work in 22 ...

Time to quit smoking? Having trouble managing stress? Need to drop a few pounds? SelfHelpWorks.com can help.

Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to...

There’s good news and bad news for banks about phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce recipients to click on a link, go to a Web page and give up their personal information.

The pop-up store was originally slated to be open only for three days. But media coverage topped 150 million media impressions on six continents, creating a buzz that led Meow Mix to keep the store open for an additional seven days. It even drew a request from a South African businessman who wanted to open…

The Federal Trade Commission has asked a U.S. District Court judge to halt an operation that secretly installed spyware and adware that could not be uninstalled by the consumers whose computers it infected.