Search Results For: pop-up
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Data & Analytics
Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
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Video Marketing
Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
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CM Weekly 10.29.23
CM Weekly October 29, 2023 Hydrafacial, a patented skin treatment performed by estheticians in medical offices, spas, hospitality venues and beyond, began as a B2B business that marketed solely to providers of the device-based procedure. But over the last 18 months, the brand has carved out a new marketing approach that combines B2C tactics to […]
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Events
Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution
Here’s the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.
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CM Weekly 9.10.23
CM Weekly September 10, 2023 According to UScellular marketing chief Eric Jagher, going up against your direct competitors may not be the best way to break through. “Sometimes the right thing to do is challenge something bigger than the category,” he said. For Jagher, that meant spearheading the brand’s multi-phased “Let’s Find US” campaign earlier […]
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Acquisition
Marketers on Fire: UScellular CMO and SVP Eric Jagher
We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.
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CM Weekly 7.16.23
CM Weekly July 16, 2023 We recently heard from Dickies’ Global CMO about the apparel brand’s collab with Jameson whiskey, which features a 10-piece capsule collection, a pop-up retail experience and co-branded creative touted by influencers across the pair’s digital platforms. This week, we’re presenting part two of our coverage, from the spirits side of […]
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Social
Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences
Enjoy the highlights of our conversation with Buckley as he discusses what Jameson looks for in a partnership.
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Engagement
Marketers on Fire: Dickies Global CMO Talks Capsule Collection Collab With Jameson Whiskey
We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.
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Technology
Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce
Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.