CM Weekly February 21, 2022 At the height of the pandemic, brands were tasked with adapting business models to fit a new marketplace irreparably altered by lockdowns, social distancing, global economic hardship and elevated health risks. Many that were facing a steep decline in customers took to supporting communities through the crisis with cause marketing…
CM Weekly February 20, 2022 At the height of the pandemic, brands were tasked with adapting business models to fit a new marketplace irreparably altered by lockdowns, social distancing, global economic hardship and elevated health risks. Many that were facing a steep decline in customers took to supporting communities through the crisis with cause marketing…
CM Weekly February 14, 2022 PepsiCo Foodservice, which counts restaurants, hotels, universities and the like as customers, is acutely aware of evolving consumer preferences—and for that reason, it’s hyper-focused on delivering technological innovations to meet those consumer needs. Take the consumer delivery preferences that have evolved during the pandemic: 70 percent of U.S. adults are…
CM Weekly February 13, 2022 PepsiCo Foodservice, which counts restaurants, hotels, universities and the like as customers, is acutely aware of evolving consumer preferences—and for that reason, it’s hyper-focused on delivering technological innovations to meet those consumer needs. Take the consumer delivery preferences that have evolved during the pandemic: 70 percent of U.S. adults are…
Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
CM Weekly January 10, 2022 Happy New Year, folks! We’re kicking off 2022 with our own best-of list, featuring the most-read Chief Marketer stories of the year, including our top editorial programs as well as interviews with influential marketing leaders about digital transformation, customer experience, technology trends, agility in business, and much more. Speaking of…
CM Weekly January 9, 2022 Happy New Year, folks! We’re kicking off 2022 with our own best-of list, featuring the most-read Chief Marketer stories of the year, including our top editorial programs as well as interviews with influential marketing leaders about digital transformation, customer experience, technology trends, agility in business, and much more. Speaking of…
Holiday activations from likes of Amazon, KFC, Walmart and others.
By Niki McMorrough and Joanna Lewis Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and a meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also their actions. It’s not just about the end product, but also…
The top five luxury marketing trends 2022 according to Relevance.