Six years ago, I was sitting in a hallway in a makeshift cube, trying to wrap my head around the business of Internet advertising. I joined this space the way many people do, as a media buyer. As I was “buying” on a CPC basis in a...
WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue,
Walgreens’ new P-O-P monitoring program is a milestone in improving the performance of retail displays, but there will be bumps in the road before other retailers and manufacturers benefit.
As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in - and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period...
Build awareness, generate leads and reach high-level promotion marketers searching for information and suppliers online. PROMO's targeted online opportunities connect you with key decision makers: Enewsletters Xtra This must-read enewsletter from the ...
The Washington attorney general and Microsoft are suing a New York-based business and three of its affiliates alleging they used spam and pop-up advertisements appearing to be from Microsoft to deceive computer users into buying so-called Spyware Cleaner that didn't work.
When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to...
Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the other, it’s a signal that you can’t slow down, and in fact you’d better have some…
We asked a few event marketing agency execs to talk about their techie wish lists and their picks for the year's best work.
Reunions of any sort follow the same template. People who have lost touch ask the same questions. Of the top three asked, the one that I have recently had to answer the most was “what do you do?” And with that, I confidently reply “I work for...