Search Results for: experiential marketing

Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.

Social media as a marketing tool made great strides in 2012. What can you do to take social marketing to the next level?

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

Three ways gamification can benefit brands.

Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.

This is a nice story.

Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.

Black Friday sales were up, as consumers shopped both online and instore in droves. Here’s a round-up of the weekend’s stats and trends.

Walgreens debuts its first loyalty program, Balance Rewards.

Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.

A lot of exhibitors bend over backwards to get the attention of attendees