Search Results for: experiential marketing

A slideshow of top creative designed by agencies that won PRO Awards for consumer packaged goods clients.

While you were in the post Turkey afterglow this weekend, our colleagues at Multichannel Merchant were all over the Black Friday/Cyber Weekend Beat. Here’s a round-up of their coverage on how retailers online and off fared.

AMG Strategic Advisors provides a detailed look at the Hispanic shopper and recommendations to take to improve relationships with this demographic.

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.

Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]

Green Giant, General Mills’ frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called “Raise a Giant.” It features an animated commercial featuring a child narrator.

Apple’s new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.

David Shackley, executive creative director at RedPeg Marketing offers a look into the new order of creatives.