Search Results for: experiential marketing

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.

This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.

A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of “Brain Games.”

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

Macy’s has signed Mexican pop star Thalîa Sodi to launch an new line of clothing that caters to Hispanics.

An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.

Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.