Search Results for: experiential marketing

David Shackley, executive creative director at RedPeg Marketing offers a look into the new order of creatives.

A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.

First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.

Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.

Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.

J.C. Penney has a new CMO, Debra Berman, who will try to right this listing ship.

A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.

Check out these interviews with featured B2B LeadsCon presenters.