Search Results for: experiential marketing

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.