Data privacy was a hotbed issue for marketers in 2020. So, now that the country has a new president with a decidedly different agenda, how will the marketing landscape be affected?

Though it may not be addressed in the first 100 days, data privacy legislation will likely remain a priority for both the Biden Administration and lawmakers on both sides of the aisle. Debates surrounding clearly defined consumer practices, national privacy legislation and data collection processes are on the horizon. Here’s what marketers need to know.

Product launches in the COVID-19 era are following a new playbook (like Cadillac’s presence at CES earlier this month) defined by strategic timing, nuanced creative and new platforms for distributing messages and building buzz. We look at strategies brands have employed to cut through the clutter.

The pandemic has spawned new trends in customer experience as a result of shifting consumer behaviors. And some are here to stay. Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.

Lastly, despite current limitations placed upon live, in-person events, the experiential marketing world has pivoted to producing mobile and multichannel experiences.  Here are several steal-worthy ideas for marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

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