CM Weekly November 15, 2020 Winter is coming for marketers, in more ways than one. Amid the second wave of COVID spikes, budget adjustments that reflect ongoing business realities will continue to play out. (Anyone else wish “Game of Thrones” was still on? It’s going to be a long haul.) In the case of martech,…
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
The findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery from the pandemic than others.
CM Weekly November 8, 2020 How’s everyone’s stress level this week? Off the charts? We thought so. Let’s shift gears from politics and the election to something a little less uncertain: holiday shopping. Of course, the manner in which consumers shop has shifted. Let’s take a look. According to Periscope by McKinsey’s new report, “2020…
B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
CM Weekly NOVEMBER 1, 2020 The holiday shopping season is nearly upon us—and a whole lot of it will be happening online this year. Abobe predicts that online holiday sales in the U.S. will hit $189 billion, which is a 33 percent increase year-over-year. No surprise that it’s on the rise, of course, given the…
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.