Here is my annual list of what to expect in the coming year as it relates to marketing: 1.) Mobile is here and will grow. Make sure you think about its impact on your marketing when you do your 12-18 month planning. Customers and prospects are ...
Best Ecommerce Site Launch or Revamp | Heading into the lucrative holiday shopping season, Godiva debuted a new website. Search engine optimization (SEO) was the key to a successful launch, minimal downtime and a user-friendly experience
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Keywords with on-page optimization activities thrive much better than those without on-page optimization activities - about 13 positions better, according to Conductor. Long-tail queries are most affected by on-page optimization activities.
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According to the "2012 Marketing Trends Survey" from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012.
New research by Convario shows that mobile search and attribution modeling across multiple digital media types are the two most important issues to search marketers in 2012
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as "tax advice" and "tax info" were off the charts, but we could never justify buying ads on this traffic because it was considered ...