HEY YOU! What gets your attention? For me, it would be someone offering free candy and kittens, but your mileage might vary.

This week, we’re talking about how marketers are going out of their way to make prospects take notice. Corporate card Brex is turning heads on the streets of NYC with a campaign poking fun at the Fyre Festival fiasco (itself funded through credit). Some get the joke, others not so much.

March Madness is getting a lot of attention, too, with ratings for live game coverage up eight percent over last year. 7-Eleven is hoping to connect with basketball fans via a mobile AR experience with the NCAA and sports drinks company BodyArmor.

It’s a cliché but it’s true: content is king when it comes to creating B2B engagement. CMI’s Robert Rose recently shared his thoughts on why a good content strategy isn’t the same as a good advertising or direct marketing strategy. Learn how content targeted to a modeled, subscribed audience can be one of your most valuable—and most measurable—assets.

Enjoy the start of April, and we’ll see you back here next week.

beth negus viveiros
managing editor - Chief Marketer