Search Results for: storytelling
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Digital
How Airbnb Converted Its Live Experiences Platform to Virtual
Airbnb stepped up its virtual engagement by converting its live experiences platform into an online portal.
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Cynsiders
Nat Geo Pivots for Earth Day Amid COVID-19
Nat Geo had big plans to celebrate the 50th anniversary of Earth Day on April 22. But as the COVID-19 crisis unfolded, the network had to pivot. Geoff Daniels, EVP, Global Unscripted Entertainment, National Geographic, explains how they made the shift. How did the pandemic affect your Earth Day programming plans? In general, given the […]
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Cynsiders
The Cast of Lifetime’s Clark Sisters Biopic on Why the New Film Is Right on Time
By Cathy Applefeld Olson The story of the Clark Sisters—the highest-selling female gospel group in history who are credited with bringing gospel to the mainstream—and their trailblazing matriarch Mattie Moss Clark gets its due Saturday, April 11 when Lifetime premieres original biopic The Clark Sisters: First Ladies of Gospel. Exec-produced by Holly Davis […]
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Cynsiders
The Birth – and Afterlife – of Podcast Dr. Death
Popular Wondery podcast Dr. Death focuses on a former neurosurgeon, Christopher Duntsch, accused in the maiming and deaths of 33 patients. Duntsch was ultimately taken down by Texas personal injury lawyer Kay Van Wey, and their story is now being turned into a limited series at UCP starring Jamie Dornan, Alec Baldwin and Christian Slater. […]
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Cynsiders
Why Verizon Media’s MAKERS Is “NOT DONE”
“We’re in the business of storytelling, so we should be using those tools to uplift women, and all marginalized parties, across platforms,” says Dyllan McGee, Founder and Executive Producer of MAKERS, Verizon Media’s brand aimed at accelerating the women’s movement. On the heels of the organization’s 2020 conference, McGee shares details on the organization, as […]
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Demand Gen
Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Demand Gen
How Brands Are Engaging Consumers Ahead of Super Bowl LIV
Planters, Olay and Volvo have engaged consumers ahead of the big game with social media campaigns and other promotions.
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Cynsiders
The Big Idea Behind Little America
Little America, an anthology series centered on the lives of immigrants across the country that was inspired by true stories in Epic Magazine, debuted on Apple TV+ on January 17. Executive producer Joshuah Bearman talks about the genesis of the series, and its unique development process. How did Epic get involved in the Little America […]
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Digital
10 CES Technology Takeaways for Marketers
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
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Cynsiders
Hulu and a Better Ad Model
By Cathy Applefeld Olson Those looking to innovate in the connected advertising space (and who isn’t?) would be wise to tune into what’s happening at Hulu, which in recent months has rolled out new pause ad and binge ad formats. Cynopsis caught up with Jeremy Helfand, VP/head of ad platforms, for a deep dive on […]