Search Results for: storytelling

Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

Season one of WE tv’s Mama June: From Not to Hot, documenting June Shannon’s (Here Comes Honey Boo Boo) transformation and weight loss journey, was cable’s number one new reality show in 2017. The series is still going strong, with viewership for the season four finale matching season one, but this time around, the production […]

Based on the novel by Pulitzer Prize winner Annie Proulx, Nat Geo’s Barkskins follows a disparate group of outcasts and dreamers battling to escape their pasts while navigating the brutal frontier hardships of the New World. Nat Geo’s EVP of Global Scripted Content & Documentary Films Carolyn Bernstein talked to Cynopsis about how the team […]

Airbnb stepped up its virtual engagement by converting its live experiences platform into an online portal.

Nat Geo had big plans to celebrate the 50th anniversary of Earth Day on April 22. But as the COVID-19 crisis unfolded, the network had to pivot. Geoff Daniels, EVP, Global Unscripted Entertainment, National Geographic, explains how they made the shift. How did the pandemic affect your Earth Day programming plans? In general, given the […]

    By Cathy Applefeld Olson The story of the Clark Sisters—the highest-selling female gospel group in history who are credited with bringing gospel to the mainstream—and their trailblazing matriarch Mattie Moss Clark gets its due Saturday, April 11 when Lifetime premieres original biopic The Clark Sisters: First Ladies of Gospel. Exec-produced by Holly Davis […]

Popular Wondery podcast Dr. Death focuses on a former neurosurgeon, Christopher Duntsch, accused in the maiming and deaths of 33 patients. Duntsch was ultimately taken down by Texas personal injury lawyer Kay Van Wey, and their story is now being turned into a limited series at UCP starring Jamie Dornan, Alec Baldwin and Christian Slater. […]

“We’re in the business of storytelling, so we should be using those tools to uplift women, and all marginalized parties, across platforms,” says Dyllan McGee, Founder and Executive Producer of MAKERS, Verizon Media’s brand aimed at accelerating the women’s movement. On the heels of the organization’s 2020 conference, McGee shares details on the organization, as […]

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