It’s no secret the best marketers have very active imaginations.

Barbie is a favorite when it comes to inspiring creative play for kids (and some adults too). A new global initiative, “Close the Dream Gap,” activates Barbie to help girls believe they can be anything they want to be and features historical figures and other accomplished women. Lisa McKnight, SVP, Barbie & Global Head of Dolls at Mattel shares the details.

Many folks’ imaginations are inspired by video games. Cizzorz is one of the most popular Fortnite content creators on the planet with over 4.3 million subscribers on YouTube;  AXE is tapping the FaZe Clan member for an influencer contest to spotlight up and coming gamers.

If viewers aren’t watching your marketing videos all the way through, what’s to blame? Is it solely the fault of their short attention spans, or should marketers be doing a better job of piquing their curiosity? Author Andrew Davis says it’s the latter, and has the exploding watermelons to prove it.

Taking inspiration from the great outdoors, L.L. Bean is getting attention with one of its most robust campaigns ever, “Be an Outsider at Work.” The campaign spans five channels; Kathryn Burke Pratt gives us the scoop on the challenge of integrating the multichannel metrics.

B2B challenges has a lot of unique challenges, but a lack of creativity isn’t one of them. We look at five brands that prove B2B isn’t boring, and explore ideas for closing the B2B marketing/sales disconnect.

Dream a little dream, enjoy the weekend, and we’ll see you back here next week.

Beth Negus Viveiros

Managing Editor, Chief Marketer