It’s Memorial Day Weekend, so let the summer fun begin!

Is a cruise part of your vacation plans? If so, Carnival Cruise Lines is working overtime to make sure one of their ships is your destination. VP of partnerships Scott Becher—who has helped the brand create innovative team-ups with everyone from Dr. Seuss to Kathie Lee Gifford—shares tips to create seaworthy partnerships.

This weekend kicks off barbeque season, and what’s a cookout without chips? We pop the can on Pringles’ latest campaigns, including a series of commercials that will air in stadiums during esports events throughout the year and a summer Mystery Flavor contest.

Many people are celebrating graduations this month. While most grads only hear from their school at fundraising time, Arizona State University is taking a different approach, focusing on keeping alumni engaged—rather than just diving for their checkbooks. ASU’s Adam Pierno, a featured speaker at LeadsCon’s Connect to Convert (the agenda just went live—check it out) gives us the scoop.

The impact of influencers on both esports and casual gaming is undeniable. Looking to incorporate them into your next launch? Here’s a great list of ideas for how to find and leverage influencers pre-, during and post your game’s debut.

Finally, June is Pride Month, with events from Stonewall to San Francisco. Before the parades start, we help you get ready with a new special report highlighting ways leading brands like AT&T, Stoli and T-Mobile are connecting with LBGTQ consumers.

Take some time to relax and refresh this weekend, and we’ll see you back here next week.

Beth Negus Viveiros
Managing Editor, Chief Marketer