Request Your Free eBook Now:

"Powering Personalization Through Customer Data"

Using a customer data platform to unlock the value of your data

Today’s crowded information ecosystem adds levels of difficulty to marketers’ jobs. You need to produce personalized messages that can compete for your customers’ attention without running afoul of new privacy regulations. You’re swimming in data but struggling to extract actionable insights to inform your messaging. 

A customer data platform could solve these problems by giving you access to analytics and real-time campaign success data. But not all customer data platforms (CDPs) are created alike, and some of the software calling itself a CDP doesn’t have the full functionality you need to develop successfully targeted campaigns. Like any tool, there are better and worse ways to use it. Marketing teams that use a CDP to support traditional “batch and blast” campaigns are getting only a fraction of the value from their datasets. 

To unlock the value of your company’s first-party data and merge that with third-party data sources, you need the right platform, plus guidance to apply your consumer data analytics insights. When you combine a full-featured customer data platform like PwC’s Customer Link with an Agile marketing approach, you are likely to see your ROI soar. 

This ebook provides guidance on choosing the right customer data platform, leading practices for deploying and using your CDP, and a case study demonstrating how one organization puts data into action to forge stronger connections with its customers and drive conversions.

Offered Free by: PwC
See All Resources from: PwC