Procter & Gamble lent its branding muscle to Family Dollar stores for an image makeover touting Big Brands. Small Prices, putting Family Dollar's brand

Reunions of any sort follow the same template. People who have lost touch ask the same questions. Of the top three asked, the one that I have recently had to answer the most was “what do you do?” And with that, I confidently reply “I work for...

News concerning products, services, and events that are changing the face of online marketing were riddled all across news headlines in 2005. To the surprise of no one, Google was part of many of them, but not all...

EMAK Worldwide is consolidating three marketing services divisions and has let go CFO Zohar Ziv in a restructuring designed to save $2.8 million a year. The shakeup comes barely one month into the tenure of CEO Jim Holbrook, who left Zipatoni to take ...

More consumers struggling to find perfect gifts are choosing gift cards to end their shopping woes, according to a new survey. And more cards in 2005 are decked out with all kinds of bells and whistles to catch the passing eye, in what one consultant termed as the "war of the gift cards."

For the first time in The Globes' six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

Momentum Worldwide has absorbed sister shop World Creative Group, bringing its two principals and 13 creative staffers to the promotion agency.

Classic Media has kicked off a multi-million dollar marketing campaign to back the holiday release of The Legend of Frosty the Snowman on DVD and VHS.

Retailer f.y.e. (for your entertainment) has created a new loyalty program that rewards consumers with extra savings and discounts on CDs, DVDs games and other entertainment-based in-store products.

Jim Holbrook is leaving Zipatoni to become the CEO of EMAK Worldwide next week.