Folding or Holding?
With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers
With so much attention being focused these days on digital and face-to-face marketing, has specialty printing lost its relevance? Hardly, but printers
Many marketers are treading gingerly around the notion of adding a blog to their Web site. But don’t count online jewelry retailer Ice.com among the pussyfooters. The Montreal-based e-commerce site has not one but three blogs up and running and linked to its Web pages.
Pitch teams from Seismicom and Edelman kept running into each other in client hallways during reviews, so they decided to make it formal. The two agencies
JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.
WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue,
At first, Darell Hammond worried that the most pressing need in Bay St. Louis wasn’t a playground. The Mississippi town had been devastated by Hurricane Katrina
Look what’s in cereal boxes these days: DVDs, ringtones, mix-your-own music, even the punchline to Lucky the Leprauchan’s escapades.
In 2004, our industry grew 32.5% to roughly $9.6 billion, a record for Internet advertising, and higher than expected. While the number for 2005 hasn’t been reported, most expect it to easily exceed $12 billion, which would equate to a second year of 30+%...
Blockbuster is out with two new products—an online gift voucher and a movie and meal card—designed to boost the company's popular gift card products.
A first-time tour manager reflects on the good, the bad and the armadillos