Search Results for: pop up shop

OgilvyAction has absorbed sister shop Einson Freeman, adding 11 staffers and clients including Unilever, IBM, HBO, Lifetime and T.J. Maxx parent TJX.

Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time.

Cetaphil has discovered that one of the best ways to sell its hand cream is to massage it into someone’s skin. To do that, the skin care products brand

Stout heart, readers: There is some direct marketing commentary in the second half of today’s column. I review a Web site that creates a rich online experience around a fairly mundane offering — men’s haircuts.

Before we get to that, an update: I was down in New Orleans this past weekend, attempting to eat my weight in chicken-and-sausage gumbo. But I also revisited a few folks I wrote about a year ago during my coverage of post-Hurricane Katrina New Orleans ((Loose Cannon: Here is New Orleans
and related stories).

Hanesbrands Inc. is rolling out a pop-up shop in Los Angeles to promote its ComfortSoft intimate apparel line

Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them

Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what

The list compiling game isn’t as easy as it used to be. Once upon a time, yellow pages and public records served as almost one-stop-shopping destinations

Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.