SUSANNE LYONS IS PREPARING FOR THE OLYMPICS with a different team this time around. The Winter Games in Torino, Italy will be Lyons' second Olympics as

Sony Pictures Consumer Products is backing the upcoming release of Zathura: A Space Adventure with a team of licensees and an online sweepstakes with Discovery Channel Stores for a chance to win a grand-prize trip to space camp. Licensees are already in ...

(Direct Newsline)— to people who have abandoned their shopping carts can recover up to 25% of lost sales. That was one of the more eye-popping tidbits in the presentation 31 Ways to Boost Cataloger Web Sales by 20% given by Michael Abney and Jennifer ...

E-mails to people who have abandoned their shopping carts can recover up to 25% of lost sales.

Marketing regulation is focused on consumption whether food marketers continue with self-regulation or legislators impose new restrictions. But that's

The National Hockey League reached a tentative agreement with its players' association July 13 that puts players back on the ice after a 301-day lockout

There really is an equation to calculate both hardcore return on investment and softer brand equity. It's just a different equation for every campaign.

From Congress to cardholders, everyone is up in arms about recent thefts of personal data from merchants, credit card processors and other data aggregators. The latest hack-and-grab crime wave began in February with the revelation that fraudsters scammed 100,000 accounts from ChoicePoint inc. and culminated—one hopes—in June with the discovery of a potential 40-million card…

Craig Ridenhour’s business start-up began small, with conversations in a Phoenix doctor’s office seven years ago. But it took a turn for the big time in June when StairCycle Innovations was named winner of the Yahoo! Search Marketing “Think Big” contest for small entrepreneurs. Between national press interviews, photo ops in Times Square with Sir…

TiVo has introduced a new interactive technology that allows advertisers to place custom branded tags in its commercials, replacing the generic ad tags previously used by advertising clients. New TiVo technology allows a brand message to be seen, even ...