Alliance Data Systems is merging its loyalty-marketing consultancy Frequency Marketing, Inc. with its database-marketing firm Epsilon.

MARRIOTT REWARDS: has launched a new Web site, Rewarding Weddings, which gives couples who book their wedding receptions at participating Marriott International, Inc. hotels details on how to earn enough rewards points for a free honeymoon. The Web site ...

Colgate-Palmolive broke new ground last month with a Swiss instant-win game that awarded its prizes— miles— cell phone. The sweeps, dubbed "SMS & Win Miles," put prize codes on-pack across three Colgate products: Ajax, Softlan and Palmolive dish soaps. ...

Why do many IT manufacturers know so little about their end-users? Because, in many instances, the companies selling their products aren’t even their customers. Here's why multi-tiered e-zines are the answer.

Though newspapers across the country chronicled consumers mourning the loss of their regional brands to Macy's and Bloomingdale's, Robert Passikoff thinks Federated's move is a good idea

Jim Wheaton and Leo G. Sterk provide another rebuttal to Don Peppers and Martha Rogers.

Tower Records is working to integrate its online/store customer database to better segment its audience for targeted offers and attract a younger crowd than the current core 35- to 54-year-old shopper.

Coregistration, once a little-known online marketing tool, continues to garner widespread usage among online marketers. Coregistration is a simple and cost-effective method to generate prospects for opt-in mailing lists, loyalty programs, subscriptions, memberships, and other online and offline...

I am blessed with a wife and two daughters whom I love far more than is fiscally sound. In 2001, I broke down and took them all on a European cruise.

THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that's what the leading e-mail service providers (ESPs) would have us believe. With