Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively

7-Eleven is serving up Pizza and a Movie this summer to tout its fresh foods, especially the just-launched P'EatZZa Sandwich. The chain's two May-June

Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles.

Online marketing and advertising technology concern Kefta is expected today to unveil a dynamic ad-targeting package that allows marketers to deliver pitches across multiple online channels based on people’s behavior.

More often than not, the topics for publication come together at the last minute. Occasionally, the topic might exist beforehand, although that still doesn’t guarantee it being written before the last minute. This week’s topic falls under...

The rich are not like you and me: They have more loyalty program points. The rich are going to need them, if they are participating in Neiman Marcus’s InCircle scheme (http://www.incircle.com): It requires 5,000 points, at a dollar a point, to earn the bottom level of prizes, with the uppermost tier of gifts requiring 5…

Ten Unilever brands are challenging Hispanic consumers to a cook-off in Unilever's biggest-ever Hispanic campaign. The competition, Desafio del Sabor (The

Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference

Event marketing spending neared $171 billion in 2005, up an estimated 3% for the year, per PROMO research. But the average event-marketing budget fell

Best Overall G6's smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac's