CM Weekly December 22, 2019 Got your ugly sweater for the holiday season? We do! Holiday spirit at its best, we say. For the superfans out there, we’ll show you a wall of ’em. Read about 15 branded experiences this holiday season, from a wall of ugly sweaters to giant snow globes to wellness retreats.…
The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.
Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.
CM Weekly December 15, 2019 Did you hear about the girls who made a TikTok video immediately following a disastrous-looking car crash? That’s right, making a video on the social platform was more important than, say, exiting the overturned vehicle. The popularity of this social media phenom is no joke. We explore how marketers can…
The NFL and Susan G. Komen capitalize on Fortnite's popularity to reach online gaming audiences.
Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.
CM Weekly December 8, 2019 I take issue with critics of the now infamous Peloton ad who claim it’s unrelatable. A past boyfriend once gifted me a three-month CrossFit membership out of the blue. True story! (Also true: We are no longer a thing.) Certainly, not everyone can relate to the thrill of riding a…
Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.
Investor's Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.