Search Results for: loyalty

The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football

Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons

Garden Botanika Inc., Redmond, WA, had net sales of $13.5 million for the second quarter of fiscal 1999. This compares with net sales of $20.8 million

Online loyalty marketer MyPoints.com, based in San Francisco, has completed its acquisition of database marketing services firm Experian’s Internet loyalty

Nearly nine out of ten consumers (88%) making online purchases between February and April rated the experience satisfactory, despite one in five having

Albara Corp., Houston, will acquire Leapfrog Smart Products, Inc.,a private company headquartered in Orlando, FL. Leapfrog designs, develops, licenses

Dugan Valva Contess confirmed that principal Neil Contess might be leaving as the agency undergoes a restructuring. “Neil Contess is still a full-time

Let’s face it: Sponsoring a music tour is no longer groundbreaking marketing.For years, marketers of everything from soft drinks to automobiles to retail

The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently

Minneapolis-based promotion agency WatersMolitor ran the table at the North American World PROs, nailing Gold Awards with each of its four entries and