Search Results For: loyalty

Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.

Confused about what you’re supposed to be measuring on your e-commerce site? Probably. Unless, that is, you’ve thrown up your hands and decided not to measure anything at all.

Best Buy’s recent announcement to drop its $9.99 loyalty program membership fee, one of the worst-kept secrets in the industry for the past six months, is a timely example of a key element of loyalty program management:

Broadly defined, customer capacity is the total amount of a category that a customer consumes. In both business-to-business and business-to-consumer it includes how much a customer buys from us and from our competitors

TV screens may soon be at a McDonald’s near you. A Chicago-based McDonald’s is testing a new in-store marketing tool designed to build customer loyalty

In the three minutes it may take you to read this article, one woman will be diagnosed with breast cancer. And as Breast Cancer Awareness month marks

Thierry Anglade named managing director of 141 Worldwide, New York office. Anglade rejoins 141 after spending two years as Vice President, Director of Client Services at Colangelo. Prior to working at Colangelo, Anglade managed 141 offices around the world, including operations in Malaysia, Indonesia and Vietnam.

Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.

A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase.

Casual game developer and distributor Big Fish Games has rolled out a new program that blends social networking with online gaming, in which users earn rewards through a referral program.