A customer walks into Wal-Mart and buys a set of dishes by swiping their cell phone which has been loaded with the shopper's credit or debit card information

A Boston-area Volkswagen dealership is testing a video test drive in the current issue of its e-mail newsletter. If successful, the concept will be rolled out to various dealers and brands nationwide.

HBO is sending its Entourage to Acapulco for Spring Break. The cast of the hit show won't be there in person, but Entourage will have plenty of presence

GM: has appointed Megan Stooke as...HBO: is taking its smash drama The Sopranos to...EURO RSCG CHICAGO: hired Donna Biernadski as...

If done correctly, loyalty programs can build stronger customer relationships, create lock-in, drive incremental revenue, and much more. But if launched without foresight, they can hurt margins, irritate customers, and distract marketers.

Excerpts from our e-newsletter ... Parents and advocacy groups plan to file suit against Viacom and Kellogg to stop the

Kimberly-Clark Corp. has introduced the Cottonelle for Kids product line, calling it the first-ever combined dry bath tissue and moist wipes system for youngsters. The launch is supported by a multi-million dollar ad and promotion campaign, one of the brands largest initiatives that will run this year.

All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.

Teramedia Corp. has assumed management of BizCirc.com's postal and e-mail lists with 6.1 million and 5.9 million names respectively. These individuals filled out online forms to qualify for controlled circulation subscriptions.

How can telecom brands keep current customers on the line? Think about products, not just price.