Key themes presented to media buyers at the 2022 Upfronts, including alternative currencies, film content and the enduring appeal of live sports.

We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity--rather than a limitation--for brand marketers

CM Weekly May 15, 2022 Modernizing marketing operations within a 215-year-old global research and education company, itself comprised of 57 disparate brands accustomed to varying levels of marketing innovation, takes a level of commitment its customer base of researchers is renowned for. Indeed, what surfaced when Wiley CMO Shari Hofer applied research, data and martech…

CM Weekly May 16, 2022 Modernizing marketing operations within a 215-year-old global research and education company, itself comprised of 57 disparate brands accustomed to varying levels of marketing innovation, takes a level of commitment its customer base of researchers is renowned for. Indeed, what surfaced when Wiley CMO Shari Hofer applied research, data and martech…

How the brand increased conversion rates by taking upper-funnel data into account.

We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

Nowadays, people expect personalized experiences from the organizations they interact with. And incentive travel is no different.

CM Weekly May 9, 2022 What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing specific skills? We posed these questions to three CMOs, and their advice centered around a trio of…

CM Weekly May 8, 2022 What does it take to reign supreme as a modern CMO in today’s multifaceted business world? What should marketers aspiring to reach the C-Suite focus on in terms of career advancement and developing specific skills? We posed these questions to three CMOs, and their advice centered around a trio of…