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Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in storytelling, or Ron Howard waxing poetic about AI’s creative potential—there was a consistent message…evolve or risk irrelevance.

Now more than ever, communicators need to play the long game to protect DE&I. Our author provides recommendations for how communicators can shield DE&I during this reputation-building era.

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report.

On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as “responsible for serving or certifying” ads on pages hosting child sexual abuse material (CSAM). The letters request answers to questions about how […]

Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies.

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and Live Investment, GroupM US, talks Super Bowl Strategy. How will this year’s Super Bowl game look different than last year? Together, influencers and celebrities will create a powerful dynamic in this year’s Super Bowl. Featured prominently in this year’s creative, influencers […]