Marketers are helping boost the box office with ties to DreamWorks Animation’s “Shrek the Third,” which smashed the opening weekend records with $122 million in ticket sales.

Donald Trump has called it quits on his once popular reality show, “The Apprentice.”

Blogs haven’t been around all that long, but for the life of me I can’t put my finger on the precise date that everybody--especially brands--felt that he absolutely had to have a blog in order to feel complete in the marketing area.

(Promo) Put a bowl of Hershey Kisses on a counter, add the smell of chocolate and you're on your way to one of your most successful product launches.

Brand marketers have been trying to figure out how to cash in on the blogosphere. In the meantime, they should look at how bloggers helped take down Don Imus.

Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you're on your way to one of your most successful product launches. That's what

A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier's local outlet to

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

(Promo) It's every marketer's worst nightmare: a promotion gone terribly wrong. Time Warner's Turner Broadcasting System learned some hard lessons about post-Sept. 11 marketing in January when it ran a street campaign that turned into a bomb scare in Boston.

A challenging time? Yes. But a great time for those who love a challenge, thrive on breaking new ground and have been deserving a seat at the proverbial