Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises

When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.

Have you looked around your neighborhood lately? Especially if you're in the suburbs, chances are you see a lot of folks driving SUVs. Families with several

Multidiscipline (National) Burger King and the NFL Client: Burger King Corp. Agency: Equity MarketingSales of chicken strips and burgers spiked when the

Brands rely on incentive and premium programs to build consumer trial and loyalty. Two-thirds of respondents to PROMO’s third annual P&I Study indicated that their incentive program is designed to build consumer/brand loyalty. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more

Consumers bogged down by a slew of digital camera choices aren't particularly loyal to any one brand, a study conducted by market research company J.D. Power and Associates revealed.

Ever heard the one about the guy who wanted a relationship but ended up destroying each opportunity before it even started?

More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker's Mini Takes the States rally, which shifted into first gear on Monday.

Your company has identified the difference between operational and analytic CRM. And you've gone ahead and oriented your customer management efforts toward an analytic bent. So why isn't the return on investment skyrocketing?

Delta Airlines is giving it loyalty club members a new way to rack up miles—watching movies from home.