Search Results for: loyalty

Online furniture store Living.com, that had been backed by Amazon.com Inc., on Tuesday, filed Chapter 7 bankruptcy to liquidate its assets. The company

Precis Smart Card Systems, Inc., a loyalty card marketer based in Norman, OK, reported a net loss of $127,000 for the quarter ended June 30., a decrease

Interactive marketing firm 24/7 Media, New York, had second-quarter revenue of $52.2 million, up 204% from $17.2 million in second-quarter 1999. The company

Hallmark Cards Inc., Kansas City, MO, has created a full-service business-to-business loyalty marketing service division.Services offered by the division

Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand

We have all fallen into the “one-to-one” marketing trap. Songwriter Randy Newman once penned, “One is the loneliest number,” yet we promote one-to-one

I’ll admit it: I went to Spam Jam to make fun of it.For the uninitiated (including, probably, everyone on the East Coast), Spam Jam is a summer festival

While loyalty cards have reached critical mass, giving packaged goods marketers a long-awaited platform for highly targeted, national campaigns pegged

It doesn’t have the following of the NFL, NBA, WWF, or other acronym-bearing sports leagues. But eight years after its launch, the Professional Bull Riders

The A Team, New York City, named by Jaguar Cars, Mahwah, NJ, to handle sponsorships and events; by Banfi Vintners, Old Brookville, NY, as agency of record