Shoe retailer DSW Shoe Warehouse will replace its loyalty program next month, rolling over active members in its current program.

The Women's National Basketball Association (WNBA) has teamed up with Discover Card to offer fans WNBA and team affinity credit cards that give them access to designated lounges located in arenas throughout the season.

In a show of fan appreciation, the San Diego Chargers will give 5,000 Chargers season ticket holders a customized digital gift card in the form of a CD to redeem on the Chargers' online team store during the upcoming season.

Promo and direct-marketing agency Carlson Marketing has bought meetings and events agency Navigant Performance Group.

Wyndham Hotel Group is ramping up its marketing departments across its brands with a host of employee promotions.

All relationship marketing and loyalty programs establish a funding rate of earning benefits that corresponds to the cost of delivering those benefits to members.

SAFEWAY: is pitching its private-label soda with a...TACO BELL: is distributing one month's worth of free...MAZOLA CORN OIL: drew 22,000 entries to its Heart to Heart sweepstakes, a...

E-commerce is set to top $200 billion in 2006, and a significant chunk of Web retailers told Forrester Research that 20% of their annual revenue will be generated during the holiday season.

The National Multiple Sclerosis Society has retained Merkle to provide a wide range of database marketing services. The five-year contract, which is valued at several million dollars, was awarded to Merkle after an evaluation process that included five other agencies.

Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club.