Hallmark Cards Inc., Kansas City, MO, has created a full-service business-to-business loyalty marketing service division.
Services offered by the division include consulting and loyalty program development, database analysis and management, product personalization, among others.
The new unit is an outgrowth of the Hallmark Business Expressions unit, formed in 1994 to help clients retain quality customers with customized business-appropriate greeting cards, according to a statement.
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