Search Results for: influencers

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.

The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of a survey from Adtaxi to say they were 30% more likely to follow football last season. The couple is still going strong – how will the “Swelce” phenomenon translate to this season?  “So far, the craze has yet to die […]

While many LinkedIn executive profiles fall short by losing focus and posting too frequently without a clear purpose, nearly every top voice or executive who has built meaningful “linkfluence” on LinkedIn has remained disciplined and committed to a niche strategy. Here are four key questions your communications team should consider with each executive post.

Thursday, September 26, 2024 Good morning! It’s Thursday, and this is your monthly Gaming Brief. Let’s talk about Space Marines. As part of what seems like a monthly rise of a new mega-popular game title, Saber Interactive’s Space Marine 2 shot off the shelves to more than 2 million players just one day after its […]

A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY UNLOCK THE POWER OF LOCAL SPORTS FANS Engage live sports viewers across streaming and broadcast video: Target audiences viewing live sports content in any DMA. Connect with local fans during the biggest moments in the NFL, NBA, WNBA, MLB, NHL, and more. Buy live sports ad packages by leagues, […]

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

When Expo 2025 Osaka opens next April, millions of visitors will rush in to discover innovation from around the world and explore the theme of “Designing Future Society for Our Lives.” How will the United States be represented, and what cultural and societal influences have informed the design of the U.S. pavilion?  Traditionally, the World […]

Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack. 

As retail media expands, so does its complexity. It’s no longer just about placing ads but leveraging retailer-specific insights, ad innovation, and personalization. The right provider will offer precision targeting, data transparency, and seamless campaign integration, helping advertisers achieve measurable, data-driven results in an increasingly competitive landscape. 

As political ad spend surges in OOH, publishers seize the opportunity to capture voter attention. Discover how creative campaigns, programmatic, and location-based targeting drive the future of political messaging in OOH and DOOH formats.