Search Results For: influencers

Three approaches for producing winning holiday campaigns in this new normal.

CM Weekly September 20, 2020 Digital media consumption has skyrocketed during the pandemic, putting most brands under the microscope far more than they’re accustomed to. Indeed, now more than ever, marketing and communications teams must collaborate to ensure that brand messaging is consistent across all channels and platforms. A recent CMO Council study looks at […]

CM Weekly September 13, 2020 It’s time for football to have its moment. And, as is the case for other major league sports, tech-fueled virtual engagement is the name of the game. Recently we wrote about how Michelob ULTRA created an experience that brought fans into the Orlando bubble virtually. Similarly, Bud Light—the NFL’s official […]

The top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer.

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

CM Weekly August 2, 2020 Consider this stat: According to a Chief Marketer survey fielded in February and then again in late April and May, the number of marketers who said budgets were increasing in 2020 dropped by 30 percent. It’s just one of the sobering statistics from our new COVID-19 Marketing Outlook. The research […]

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

CM Weekly March 17, 2021 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems. […]

Following are several strategies employed by brands during lockdown.