Articles by Grant Johnson

Consider prefacing your direct mail initiatives with digital banner ads to test messaging, offers and creative.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?

What is more vital to a successful marketing campaign—the content you create and distribute, or the technology behind your plan?

Here's five ways direct mail can be an effective part of your multichannel strategy in 2015.

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

The lines may have blurred but there are still key differences between B2C and B2B buyers.

A big difference between B2B and B2C marketing is the follow-up.

Discover how engaging all five of a prospect's senses with your B2B campaign can boost response.

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here's why.