B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends February 11, 2014     B2B Traffic Doesn’t Necessarily Stop on Holidays: Study Solid Gold Case for Calibrating Marketing Automation Results Social Media Listening Helps Qualify B2B Leads Trend Report: Customer Data Platforms in 2014 Brilliant B2B: Big Brands Struggle to Understand…

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer February 7, 2014   Overlooked Ways to Double Pinterest Followers: Infographic 5 Ways to Improve Social Listening Do you have a Chief Marketing Technologist? Yahoo, Buffett, SCA in…

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT February 05, 2014   Solid Gold Case for Calibrating Marketing Automation Results B2B Traffic Doesn’t Necessarily Stop on Holidays: Study Increasing Conversions by Improving the Mobile Experience Groundhog Day: The Next Marketing Frontier? 3 Reasons You Can’t…

This new study from Balihoo uncovers the latest stats on local marketing including challenges, disconnects, ROI and budgets.

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer February 04, 2014   Special Report: Best of Holiday Marketing How Mobile-Friendly Retailers Engage Consumers—And Boost ROI Activating Measurable Local Marketing Campaigns Still a Challenge: Study Special Report: Best of Holiday Marketing By…