Search Results for: content marketing

By Jeremy Bloom, Co-Founder of Integrate

Content consumption is happening everywhere on an ever-increasing number of devices: e-readers, game consoles, smartphones, ultrabooks, smart TVs, tablets, ad infinitum. In no industry is this trend more apparent than in digital marketing, where platforms rise and fall like kingdoms in the Fertile Crescent. 2013 will be a year for us to catch up on the innovations of 2012 and prepare for the upcoming developments in augmented reality, wearable computing and near-field communication.

Yesterday Twitter CEO Dick Costolo gave the world a preview of the company’s next big thing: Vine, a video-sharing app that Twitter acquired in October. It was a subtle way of unveiling something that could set off a huge wave for lots of people, including content marketers. Econsultancy goes through three ways Twitter’s Vine app […]

In the past couple weeks we’ve covered how to define content marketing, what to know before getting started with content marketing and tangible first steps to get started with content marketing. Now let’s move forward with a look at the do’s and don’ts of content marketing. We gathered the insights of numerous experts on the […]

Have you heard about HTTPS/SSL encryption for Google searches? Do you know why you should care about it? Don’t let the acronyms fool you into thinking that it’s irrelevant to you. If you rely on organic SEO in any way, you should be paying attention. Chris Horton, a content creator and digital strategist for SyneCore […]

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

Should content marketers and professional bloggers consider producing long-form content? According to one analysis, longer-form posts don’t necessarily lead to more engagement. Also, maybe long-form content can be better communicated through other mediums (e.g., e-book, webinar, etc.). But for those who want to dive into the long-form pool, know that there are more challenges there […]

By Tamara Weintraub, content marketing manager, ReachLocal

Online and social media marketing has enabled small businesses to build relationships and promote products and services in new and dynamic ways. So, how can businesses use these platforms to build brand loyalty and encourage repeat purchases that drive long-term success? Many businesses find success with cause marketing, or cause-related marketing, which provides an interest-based outlet to create and build relationships with existing and prospective customers. Here are four things you need to know about cause marketing for your business.

Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.

Here’s the cold reality: “No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place.” That one piece is the “know, like, trust” factor. Lucky for you, Georgina El Morshdy, a copywriter and content marketing consultant, shares some helpful tips: […]

Content marketing is the top priority for digital marketers in 2013, according to a report from Econsultancy and Adobe. The study found that 39 percent of marketers point to content marketing as a priority this year, up from 29 percent last year. The strategy is clearly picking up steam, which makes it imperative for marketers […]