Search Results for: content marketing

In the past few weeks, we’ve covered many of the basics of content marketing: –

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

In a world where content marketing is taking companies by storm, it’s mort important than ever not only to create content, but to churn out content that’s dynamic, interactive and timely. Seth Lieberman, CEO of SnapApp, wrote a guest post for Eloqua offering three ideas for types of content that can engage and convince audiences […]

According to a recent survey from VerticalResponse, finding and posting content is the most time-consuming social media activity for small businesses. Meanwhile, 43 percent of small businesses spend six or more hours per week on social media, and 66 percent are spending more time on social media than they did a year ago. Clearly, this […]

Content marketing is a hot buzzword nowadays, and rightfully so. It’s a potentially effective tool that can help establish your company as a trusted leader in your industry, educate consumers, build lasting relationships and drive sales, among other things. That said, it’s wise for marketers to stop and learn about the possible pitfalls before hopping […]

By Jeremy Bloom, Co-Founder of Integrate

Content consumption is happening everywhere on an ever-increasing number of devices: e-readers, game consoles, smartphones, ultrabooks, smart TVs, tablets, ad infinitum. In no industry is this trend more apparent than in digital marketing, where platforms rise and fall like kingdoms in the Fertile Crescent. 2013 will be a year for us to catch up on the innovations of 2012 and prepare for the upcoming developments in augmented reality, wearable computing and near-field communication.

Yesterday Twitter CEO Dick Costolo gave the world a preview of the company’s next big thing: Vine, a video-sharing app that Twitter acquired in October. It was a subtle way of unveiling something that could set off a huge wave for lots of people, including content marketers. Econsultancy goes through three ways Twitter’s Vine app […]

In the past couple weeks we’ve covered how to define content marketing, what to know before getting started with content marketing and tangible first steps to get started with content marketing. Now let’s move forward with a look at the do’s and don’ts of content marketing. We gathered the insights of numerous experts on the […]

Have you heard about HTTPS/SSL encryption for Google searches? Do you know why you should care about it? Don’t let the acronyms fool you into thinking that it’s irrelevant to you. If you rely on organic SEO in any way, you should be paying attention. Chris Horton, a content creator and digital strategist for SyneCore […]

U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.