CM Weekly April 19, 2020 We’ve got one thing on our minds this week: providing value. It’s the marketing trend that’s trumping all others at the moment. “The days in which we're creating marketing for marketing’s sake are gone,” says Brad Hiranaga, Chief Brand Officer, North America, for General Mills. “Creating value for people…
Five trends in video creative popping right now on YouTube.
Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
Strategies in event marketing from B2B leaders in the forefront of the industry.
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
Five strategies to help customers to become both willing participants and beneficiaries of a customer reference program.
CM Weekly March 22, 2020 You’ve seen the headlines, the quotes, the memes: “We’re all in this together”—words of solace, comfort and solidarity in this time of uncertainty. It’s the message many companies have been communicating to customers and the general public these past few weeks. With countless businesses feeling the effects of COVID-19, from…
A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.